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	<title>Web 2.0 tools in teaching and learning</title>
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		<title>Dropbox and Zotero</title>
		<link>http://bathspaweb2.edublogs.org/2010/02/05/dropbox-and-zotero/</link>
		<comments>http://bathspaweb2.edublogs.org/2010/02/05/dropbox-and-zotero/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 17:10:31 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[Web 2.0 issues]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[teaching and learning]]></category>
		<category><![CDATA[dropbox]]></category>
		<category><![CDATA[web 2.0 tools]]></category>
		<category><![CDATA[zotero]]></category>

		<guid isPermaLink="false">http://bathspaweb2.edublogs.org/?p=78</guid>
		<description><![CDATA[All the previous posts have been discussions of the challenges and benefits of Web 2.0 tools in e-learning. In this one, I&#8217;m simply going to introduce a couple of useful tools (well, I&#8217;ve found them useful personally) with which fellow academics and students may not be familiar.
Dropbox
Dropbox is simply online storage for your files. You [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" title="Books" src="http://www.lifehack.org/wp-content/files/2007/02/20060216-pileofbooks.jpg" alt="" width="190" height="141" />All the previous posts have been discussions of the challenges and benefits of Web 2.0 tools in e-learning. In this one, I&#8217;m simply going to introduce a couple of useful tools (well, I&#8217;ve found them useful personally) with which fellow academics and students may not be familiar.</p>
<hr /><strong>Dropbox</strong></p>
<p><img class="alignright" title="Dropbox logo" src="https://www.dropbox.com/static/9673/images/logo.png" alt="" width="231" height="60" />Dropbox is simply online storage for your files. You get 2GB (up to 3GB) of free storage space, which can be accessed from any computer. Its great strengths are;</p>
<ul>
<li>Platform-neutral (OSX, Windows, mobiles)</li>
<li>Free</li>
<li>Background sync to Mac or PC</li>
<li>Usability (no login process &#8211; just invisible sync)</li>
<li>Mobile support (e.g. iPhone app)</li>
<li>Files or folders can be shared online</li>
</ul>
<p>Dropbox duplicates some of the online storage functionality of Apple&#8217;s <a href="http://www.apple.com/mobileme/" target="_blank">mobileme</a> services (which is currently costing me $60 per year). I&#8217;m thinking seriously about letting my Apple subscription lapse next year &#8211; Dropbox is covering all my needs for the moment (and given the nice warm feeling generated by free services I won&#8217;t begrudge them the fee if/when I *do* need more storage). I&#8217;m two weeks in to using Dropbox &#8211; for me, it&#8217;s so far proved useful for;</p>
<ul>
<li>Papers for academic meetings</li>
<li>Storing e-books for research</li>
<li>Sharing files with people without messing about with difficult login/authentication processes</li>
<li>An alternative to YouSendIt for sending large files</li>
</ul>
<p>If you want to give it a try, simply go to <a href="http://www.dropbox.com">dropbox.com</a> and sign up for a free account.</p>
<hr /><strong>Zotero</strong></p>
<p><img class="alignright" title="Logo" src="http://library.duke.edu/services/instruction/libraryguide/images/zotero_logo.gif" alt="" width="150" height="40" />I&#8217;m currently working toward my PhD (in collaborative songwriting &#8211; I&#8217;m working on this part time as a distance learning student at Surrey) and needed a way to achieve the following study goals;</p>
<ul>
<li>ISBN/ISSN/DOI search for books and academic journals</li>
<li>Ability to bookmark and archive web pages with correct citation</li>
<li>Citation in MS Word</li>
<li>Cloud-based storage of pdfs (my life is spread over several Macs)</li>
<li>Full-text search of pdfs</li>
<li>Instant local access to files</li>
<li>No login/authentication to slow down the study process</li>
<li>Ability to read BibTEX/RefWorks/Endnote citation files</li>
<li>Support for all citation/bibliographical formats</li>
<li>Drag-and-drop compatibility with Google docs</li>
<li>Automatic creation of an online bibliography (to ease networking/discussion with other academics)</li>
</ul>
<p>I was aware of two of the market leaders in <a href="http://en.wikipedia.org/wiki/Comparison_of_reference_management_software" target="_blank">reference management software</a> &#8211; EndNote (which I bought in 2006) and RefWorks (as used by the University) but they didn&#8217;t provide the full text search or cloud-based storage I needed. And it struck me that other academics must have had this problem in the past &#8211; and I speculated that someone in the worldwide academic community would have found a solution.</p>
<p>So I simply Googled &#8220;<a href="http://www.google.co.uk/search?aq=f&amp;sourceid=chrome&amp;ie=UTF-8&amp;q=free+citation+software" target="_blank">free citation software</a>&#8220; and one of the first results was <a href="http://www.zotero.org" target="_blank">Zotero</a>. It&#8217;s a Firefox plugin that provides everything in my wish-list, including (on a free account) 100MB of pdf storage. So I&#8217;ve abandoned both of the other solutions and gone to a free Web 2.0 tool that actually provides *more* functionality than its pay-for equivalent. I&#8217;ve already found one academic colleague working in a related area at another University who wants to share bibliographies &#8211; imagine what this would do for global knowledge exchange if every researcher had an account&#8230;</p>
<p><strong>Zotero links</strong></p>
<ul>
<li><a href="http://www.zotero.org/" target="_blank">Zotero main site</a></li>
<li><a href="http://www.zotero.org/joebennett/items/collection/1349488" target="_blank">PhD in-progress online bibliography at Zotero</a></li>
<li><a href="http://libraries.mit.edu/help/bibliography/comparison.html" target="_blank">MIT&#8217;s comparison of bibliographic software</a></li>
</ul>
<p>And before you ask, yes I *have* thought about what happens to my studies if the Zotero site goes down. It&#8217;s not a problem, because there will still be a local copy of all the study materials on every computer I use, giving me time to find another solution, or import the bibliography and attachments into another citation manager.</p>
<p>Dropbox and Zotero are both examples of a &#8216;<a href="http://en.wikipedia.org/wiki/Freemium" target="_blank">Freemium business model</a>&#8216; &#8211; the basic service is free in both cases; you only pay if you want more storage than the minimum (3GB and 100MB respectively). It&#8217;s conceptually related to the <a href="http://en.wikipedia.org/wiki/Long_Tail">Long Tail principle</a> &#8211; which is that a large number of micro-sales add up to a large amount of income. I really hope both companies thrive &#8211; it&#8217;s great to see free products that combine outstanding usability and lots of useful features. And they&#8217;ve improved my productivity (now all I&#8217;ve got to do is that actual work!).</p>
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		<title>Web 2.0 debate in a peer-reviewed journal</title>
		<link>http://bathspaweb2.edublogs.org/2010/02/03/web-2-0-debate-in-a-peer-reviewed-journal/</link>
		<comments>http://bathspaweb2.edublogs.org/2010/02/03/web-2-0-debate-in-a-peer-reviewed-journal/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 08:56:24 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[Web 2.0 issues]]></category>
		<category><![CDATA[teaching and learning]]></category>
		<category><![CDATA[academic]]></category>
		<category><![CDATA[irma]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[weller]]></category>

		<guid isPermaLink="false">http://bathspaweb2.edublogs.org/?p=79</guid>
		<description><![CDATA[
For interest &#8211; this is a summary of some of the issues that currently inform the VLE/Web 2.0 debate. The first two sample articles (&#8217;The Centralisation Dilemma&#8217; and &#8216;e-learning in the Cloud&#8217;) are of particular interest to academics, library and IT professionals. Some of these discussions inform the development of our move into online and [...]]]></description>
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<p>For interest &#8211; this is a summary of some of the issues that currently inform the VLE/Web 2.0 debate. The first two sample articles (&#8217;The Centralisation Dilemma&#8217; and &#8216;e-learning in the Cloud&#8217;) are of particular interest to academics, library and IT professionals. Some of these discussions inform the development of our move into online and low-residency learning.</p></div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">http://new.igi-global.com/Bookstore/TitleDetails.aspx?TitleId=1134&amp;DetailsType=FreeSampleCopy</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">This is a new, peer-reviewed research journal entitled &#8220;International Journal of Virtual and Personal Learning Environments&#8221; published quarterly by the Information Resources Management Association.</div>
<p><img class="alignright" title="Cover" src="http://new.igi-global.com/Images/Covers/ijvple.png" alt="" width="150" height="214" />There is a new, peer-reviewed research journal entitled &#8220;<a title="Journal link" href="http://new.igi-global.com/Bookstore/TitleDetails.aspx?TitleId=1134&amp;DetailsType=FreeSampleCopy" target="_blank">International Journal of Virtual and Personal Learning Environments</a>&#8221; published quarterly by the Information Resources Management Association. Thanks to <a href="http://nogoodreason.typepad.co.uk/no_good_reason/" target="_blank">Martin Weller</a> for the link.</p>
<p>The journal discusses some of the issues that currently inform the VLE/Web 2.0 debate. The first two sample articles (&#8217;The Centralisation Dilemma&#8217; and &#8216;e-learning in the Cloud&#8217;) are of particular interest to academics, library and IT professionals. Some of these discussions inform the development of the University&#8217;s new online and low-residency learning courses (e.g. <a href="http://www.masongwriting.com" target="_blank">MA Songwriting</a>).</p>
<p><a href="http://new.igi-global.com/Bookstore/TitleDetails.aspx?TitleId=1134&amp;DetailsType=FreeSampleCopy" target="_blank">Journal homepage link</a></p>
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		</item>
		<item>
		<title>VLE versus PLE &#8211; not dead yet?</title>
		<link>http://bathspaweb2.edublogs.org/2009/09/15/vle-versus-ple-not-dead-yet/</link>
		<comments>http://bathspaweb2.edublogs.org/2009/09/15/vle-versus-ple-not-dead-yet/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 11:22:58 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[teaching and learning]]></category>
		<category><![CDATA[ple]]></category>
		<category><![CDATA[VLE]]></category>
		<category><![CDATA[vle is dead]]></category>

		<guid isPermaLink="false">http://bathspaweb2.edublogs.org/?p=49</guid>
		<description><![CDATA[Here&#8217;s a fascinating discussion that took place at this year&#8217;s ALT-C conference. Some deep issues are explored here, including systems implementation, student ownership of learning, commodification of education in the late 1990s, and what, for me, is the core question &#8211; is a VLE a learning system in itself, or simply a content management system [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignright" style="width: 266px"><img style="margin-left: 10px; margin-right: 10px;" title="Graveyard" src="http://www.concurringopinions.com/archives/notdeadyet.jpg" alt="" width="256" height="160" /><p class="wp-caption-text">&quot;I&#39;m not dead&quot;...</p></div>
<p>Here&#8217;s a fascinating discussion that took place at this year&#8217;s <a href="http://altc2009.alt.ac.uk/talks/show/6776">ALT-C</a> conference. Some deep issues are explored here, including systems implementation, student ownership of learning, commodification of education in the late 1990s, and what, for me, is the core question &#8211; is a VLE a learning system in itself, or simply a content management system for learning materials?</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="226" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://v.wordpress.com/htbfDWKU" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="400" height="226" src="http://v.wordpress.com/htbfDWKU" allowfullscreen="true"></embed></object><br />
At one point a speaker asks three revealing questions:</p>
<ul>
<li>&#8220;How many of you have a VLE?&#8221; (all hands go up)</li>
<li>&#8220;How many of you go to your VLE when you want to learn something?&#8221; (one hand goes up)</li>
<li>&#8220;How many of you go to Google when you want to learn something?&#8221; (all hands go up)</li>
</ul>
<p>Amusingly the next speaker replaces question 2 with;</p>
<ul>
<li>&#8220;How many of you go to a lecture when you want to learn something?&#8221; (one hand goes up)</li>
</ul>
<p>These issues are complex, and start to incorporate social networks, RSS and learner autonomy as the debate progresses. Watch the video and decide which side you come down on.</p>
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		</item>
		<item>
		<title>Why didn&#8217;t the dinosaurs die out?</title>
		<link>http://bathspaweb2.edublogs.org/2009/08/12/peer-reviewed-funded-publications-online/</link>
		<comments>http://bathspaweb2.edublogs.org/2009/08/12/peer-reviewed-funded-publications-online/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 21:32:55 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[research]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[daniel leech-wilkinson]]></category>
		<category><![CDATA[e-research]]></category>
		<category><![CDATA[medieval music]]></category>

		<guid isPermaLink="false">http://bathspaweb2.edublogs.org/?p=44</guid>
		<description><![CDATA[Got one!
In a previous post I was discussing the issues of copyright and peer review relating to the publishing of academic work online. Well, I&#8217;m delighted to report a lovely example of some progress in my own subject area, Music.
Daniel Leech-Wilkinson has been undertaking an AHRC-funded research project for CHARM (the Centre for the History [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignright" style="width: 257px"><a href="http://bathspaweb2.edublogs.org/2009/06/14/copyrights-and-wrongs/"><img title="Dinosaurs" src="http://www.the-reel-mccoy.com/movies/2000/images/dinosaur1.jpg" alt="There are still some who believe that print-based research publication is inherently better than online publication." width="247" height="167" /></a><p class="wp-caption-text">There are still some who believe that print-based research publication is inherently better than online publication.</p></div>
<p>Got one!</p>
<p>In a <a href="http://bathspaweb2.edublogs.org/2009/06/14/copyrights-and-wrongs/">previous post</a> I was discussing the issues of copyright and peer review relating to the publishing of academic work online. Well, I&#8217;m delighted to report a lovely example of some progress in my own subject area, Music.</p>
<p><a href="http://www.kcl.ac.uk/schools/humanities/depts/music/staff/leechwilkinson.html">Daniel Leech-Wilkinson</a> has been undertaking an <a href="http://www.ahrc.ac.uk/Pages/default.aspx">AHRC</a>-funded research project for <a href="http://www.charm.kcl.ac.uk/index.html">CHARM</a> (the Centre for the History and Analysis of Recorded                     Music), the outcome of which is a book entitled <a href="http://www.charm.kcl.ac.uk/studies/chapters/intro.html">The Changing Sound of Music: Approaches to Studying Recorded Musical Performances.</a></p>
<p>It&#8217;s a serious and in-depth study of its subject, and contributes new knowledge and debate to our discipline, as all good research must. And it has been published in online-only form &#8211; there is no physical book version. I emailed Daniel to congratulate him on successful publication, and he mentioned in his reply that some of his academic contacts were rather alarmed that he hadn&#8217;t &#8216;published&#8217; his book in the print media sense.</p>
<p>Daniel shares my view that the economic arguments for an academic being supported by a print publisher are negligible &#8211; sales of such specialist texts being inherently small in number. And he believes that the best way to share his research  with the academic/musical community is to publish it in unprotected form online. The peer review/quality issue is taken care of (presumably by the AHRC funding application process, and the support of the three august institutions that make up CHARM &#8211; <a class="ext" title="External website" href="http://www.rhul.ac.uk/">Royal Holloway</a>, <a class="ext" title="External website" href="http://www.kcl.ac.uk/">King&#8217;s College London</a> and the <a class="ext" title="External website" href="http://www.sheffield.ac.uk/">University of Sheffield</a>.</p>
<div class="wp-caption alignright" style="width: 239px"><a href="http://uvicmscu.blogspot.com/"><img title="medieval music" src="http://www.cantoambrosiano.com/12grates%20tibi%20-%20inno.jpg" alt="Medieval music notation - interestingly, this image comes from a Victoria University Medieval studies course - freely available on Blogger." width="229" height="305" /></a><p class="wp-caption-text">Medieval music notation - interestingly, this image comes from a Victoria University Medieval studies course - freely available on Blogger. Click image to go to this blog.</p></div>
<p>And most pleasingly of all, his work is not based around music technology or musical e-learning &#8211; he&#8217;s a self-proclaimed &#8216;traditional&#8217; academic researcher working in &#8216;classical&#8217; music &#8211; a specialist in, among other things, Medieval European music. So if colleagues like this are becoming early adopters of online research dissemination, the future for e-research looks very bright indeed.</p>
<p>Contrast this with the print equivalent &#8211; Daniel&#8217;s <a href="http://www.kcl.ac.uk/schools/humanities/depts/music/staff/dlwpubs.html" target="_blank">list of publications</a> is formidable, but if you want to read his work now, you will run into <a href="http://bathspaweb2.edublogs.org/2009/03/07/keeping-research-locked-away/" target="_blank">another locked gate</a> in print-only cases. He&#8217;s done his best to circumvent the copyright issues too, by putting <a href="http://www.kcl.ac.uk/kis/schools/hums/music/dlw/mmfframe.htm" target="_blank">as much of his work online as he can</a>, and deleting audio/score examples that are still in copyright.</p>
<p>So Daniel, and all e-researchers like him, still needs to tiptoe carefully around the niceties of copyright. In his multimedia (presumably HTML/CD-R?) publication <a href="http://www.kcl.ac.uk/kis/schools/hums/music/dlw/mmfframe.htm" target="_blank">Multimedia Music of Fourteenth-Century France (1997)</a> he describes &#8220;editions of music, recordings, maps, charts, facsmiles of manuscripts, tables and translations&#8221; that are unavailable in the online version for copyright reasons. What if he did publish these omitted excerpts online? Who really would be harmed economically?</p>
<p>This work, which is about as specialised/specific as music research gets, has a great academic significance but not an economic one. And the latter has hamstrung the former, as <a href="http://www.kcl.ac.uk/kis/schools/hums/music/dlw/mmfframe.htm" target="_blank">he acknowledges</a>;</p>
<blockquote><p><em>UK institutions of higher education are entitled to receive a copy for the cost of the copying. At the moment, again for copyright reasons, it&#8217;s not available elsewhere. But if there&#8217;s enough interest a commercial release may be developed later.<br />
</em></p></blockquote>
<p>We need a change in copyright law &#8211; some academic version of &#8216;fair use&#8217;, where the knowledge benefit to society outweighs the negligible economic loss to the copyright owner &#8211; in cases when the book version of the research is uneconomic to publish. Or better still, some form of digital watermarking/tracking (like YouTube&#8217;s previously-used mechanism for paying PRS royalties for music) so that academics, students and copyright owners can benefit from the &#8216;<a href="http://en.wikipedia.org/wiki/The_Long_Tail" target="_blank">Long Tail</a>&#8216; principles of remuneration that only the Internet can provide.</p>
<p>The status quo doesn&#8217;t help anyone &#8211; new knowledge is effectively suppressed if its dissemination (in print form) is uneconomic or unfunded. We have an opportunity to change this from the inside by simply publishing our research online as a matter of habit. And Web 2.0 tools (blogs, wikis etc) make this as easy as saving a Word document.</p>
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		<item>
		<title>E-learning on Radio 4</title>
		<link>http://bathspaweb2.edublogs.org/2009/08/02/e-learning-on-radio-4/</link>
		<comments>http://bathspaweb2.edublogs.org/2009/08/02/e-learning-on-radio-4/#comments</comments>
		<pubDate>Sun, 02 Aug 2009 19:25:07 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[Web 2.0 issues]]></category>
		<category><![CDATA[teaching and learning]]></category>
		<category><![CDATA[In Business]]></category>
		<category><![CDATA[Peter Day]]></category>
		<category><![CDATA[Radio 4]]></category>

		<guid isPermaLink="false">http://bathspaweb2.edublogs.org/?p=36</guid>
		<description><![CDATA[I don’t know if anyone caught Peter Day’s In Business on Radio 4 this week. It dealt with the implications of e-learning and social networking for the management of organisations, and made some interesting points about the formation of strategies around staff training.
Helpfully, because of its relative lack of copyright-sensitive content, you can download most [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" style="border: 1px solid black; margin-left: 10px; margin-right: 10px;" title="Peter Day" src="http://www.bbc.co.uk/podcasts/assets/artwork/266/worldbiz.jpg" alt="" width="266" height="266" />I don’t know if anyone caught Peter Day’s In Business on Radio 4 this week. It dealt with the implications of e-learning and social networking for the management of organisations, and made some interesting points about the formation of strategies around staff training.</p>
<p>Helpfully, because of its relative lack of copyright-sensitive content, you can download most of the episode as an MP3 file.</p>
<p><a title="In Business" href="http://downloads.bbc.co.uk/podcasts/radio/worldbiz/worldbiz_20090730-2030c.mp3" target="_blank">Download BBC podcast</a> from BBC.co.uk</p>
<p>I don&#8217;t know how long the BBC will leave this link up &#8211; let&#8217;s hope for quite a while. Here&#8217;s a local version of the same file (any BBC representatives reading this &#8211; it&#8217;s posted here for educational purposes only but will be taken down on request).<br />
<a href="http://bathspaweb2.edublogs.org/files/2009/08/worldbiz_20090730-2030c.mp3">Download BBC podcast</a> from this site.</p>
<p>Day also summarises the programme on <a href="http://www.bbc.co.uk/radio4/features/in-business/peter-days-comment/20090730/" target="_self">his own blog</a>.</p>
<p>Among other things, the programme discusses the issue of asynchronous online interaction, as discussed in <a href="http://bathspaweb2.edublogs.org/2009/07/21/second-life-in-education/" target="_self">my previous post</a>.</p>
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		<title>Second Life in Education</title>
		<link>http://bathspaweb2.edublogs.org/2009/07/21/second-life-in-education/</link>
		<comments>http://bathspaweb2.edublogs.org/2009/07/21/second-life-in-education/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 09:40:36 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[Web 2.0 issues]]></category>
		<category><![CDATA[teaching and learning]]></category>
		<category><![CDATA[asynchronous learning]]></category>
		<category><![CDATA[e-learning]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[webcast lectures]]></category>

		<guid isPermaLink="false">http://bathspaweb2.edublogs.org/?p=30</guid>
		<description><![CDATA[Here&#8217;s a rare thing &#8211; a post about e-learning where I&#8217;m not wildly enthused!
Since 2006 I&#8217;ve been unable to figure out whether Second Life is a huge opportunity for live real-time collaboration in HE, or whether it&#8217;s a declining online video game with a clunky interface that encourages trivial levels of thinking.
My dilemma seems to [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a rare thing &#8211; a post about e-learning where I&#8217;m not wildly enthused!</p>
<p>Since 2006 I&#8217;ve been unable to figure out whether <a title="SL" href="http://secondlife.com/whatis/" target="_blank">Second Life</a> is a huge opportunity for live real-time collaboration in HE, or whether it&#8217;s a declining online video game with a clunky interface that encourages trivial levels of thinking.</p>
<p>My dilemma seems to be shared by the sector, too. Second Life actually predates Facebook but hasn&#8217;t grown at anything like the same rate; in fact, adoption of it by HE stakeholders seems to have drifted a little. In 2007 <a href="http://www.computerweekly.com/Articles/2007/08/16/226240/ucas-clears-fun-seeking-applicants-via-second-life.htm" target="_blank">UCAS bought an &#8216;island&#8217;</a> (a server) in SL &#8211; here&#8217;s a picture of my avatar (Jon Duvall &#8211; find me in-world sometime if you&#8217;re an SL user). Look carefully at the picture. You&#8217;ll note that the island is currently advising students that places are still available&#8230; for 2007 entry.</p>
<p style="text-align: center;"><a href="http://bathspaweb2.edublogs.org/files/2009/07/snapshot_007.png"><img class="size-medium wp-image-31 aligncenter" style="border: 1px solid black;" title="UCAS in SL" src="http://bathspaweb2.edublogs.org/files/2009/07/snapshot_007-300x172.png" alt="UCAS in SL. \" width="300" height="172" /></a></p>
<p>Think about SL intellectually and you can see immediately why some early-adopter academics got excited about it. It&#8217;s a metaphor. Everything in it is a metaphor &#8211; even onself. And the quasi-social interactions in-world have obvious parallels in pre-Internet higher education.</p>
<p><strong>5 reasons why SL is like traditional education</strong></p>
<ul>
<li>It&#8217;s synchronous, real-time interaction. Learners and teachers have to be online concurrently in order to meet in-world</li>
<li>It&#8217;s geographically specific &#8211; you have to be within &#8216;earshot&#8217; of another character/avatar in order to communicate with them</li>
<li>Educational establishments in SL have auditoriums where large numbers of people can sit</li>
<li>SL environments are limited to a small number of participants due to the bandwidth involved &#8211; only about 60 users can inhabit the same island space. That&#8217;s a very small lecture hall&#8230;</li>
<li>It doesn&#8217;t support viral growth of ideas, information or concepts because nothing in-world is recorded</li>
</ul>
<p>Of these, the first point is the most obvious downside &#8211; and also, in an e-learning context, the most significant. I&#8217;ll come back to real-time vs asynchronous learning in a moment&#8230;</p>
<p style="text-align: left;">
<p style="text-align: left;">Academic researchers, intoxicated by the SL &#8217;sociology metaphor&#8217; perhaps, were keen to explore opportunities. There are even some in-world conferences &#8211; and the <a href="http://www.jisc.ac.uk">JISC</a> were keen to fund these investigations so we could all evaluate the possibilities of the technology/game/metaphor/experience. I&#8217;ve met songwriters in-world, of course, but never written a song. I&#8217;ve met researchers but never read one of their papers. In &#8216;first life&#8217; (i.e. my real lectures) I demo&#8217;d SL live to a group of students back in 2006 (we attended a covers gig in-world with a real singer and an animated avatar), and we discussed whether it might be an intriguing marketing opportunity for nascent bands and artists. A few tried it &#8211; but no-one got any more gigs or punters as a result (contrast with myspace and Facebook, which is the bread and butter marketing platform of every new musician).</p>
<p style="text-align: left;">Lots of Universities signed up to SL in 2006-7. Here I am at the deserted campus of Southampton University. They took an innovative approach, creating a remarkable (looking) campus in-world.</p>
<p style="text-align: center;"><a href="http://bathspaweb2.edublogs.org/files/2009/07/snapshot_009.png"><img class="size-medium wp-image-33" style="border: 1px solid black;" title="snapshot_009" src="http://bathspaweb2.edublogs.org/files/2009/07/snapshot_009.png" alt="" width="300" height="172" /></a></p>
<p style="text-align: left;">It seems, in Southampton&#8217;s case, like their primary strategic motive was marketing. And (<a href="http://en.wikipedia.org/wiki/In_Real_Life" target="_blank">IRL</a>) they have an impressive campus. Here I am walking over an interactive 3D map, which builds the environment of the building you&#8217;re in around your avatar; this is their concert hall.</p>
<p style="text-align: center;"><a href="http://bathspaweb2.edublogs.org/files/2009/07/snapshot_004.png"><img class="size-medium wp-image-34 aligncenter" style="border: 1px solid black;" title="snapshot_004" src="http://bathspaweb2.edublogs.org/files/2009/07/snapshot_004-300x172.png" alt="" width="300" height="172" /></a></p>
<p style="text-align: left;">It&#8217;s clear that someone has seen a possible marketing opportunity to be directed specifically at overseas students. Sitting in the outdoor in-world cinema auditorium, my avatar watched a Quicktime video of some international music students discussing why they like studying at Southampton.</p>
<p style="text-align: center;"><a href="http://bathspaweb2.edublogs.org/files/2009/07/snapshot_005.png"><img class="size-medium wp-image-35 aligncenter" style="border: 1px solid black; vertical-align: middle;" title="snapshot_005" src="http://bathspaweb2.edublogs.org/files/2009/07/snapshot_005-300x172.png" alt="" width="300" height="172" /></a></p>
<p style="text-align: left;">My perception of Second Life is that it&#8217;s an amazing technical achievement and an intellectually fascinating social concept. But any user (or learner) benefit it has can be provided more effectively by other online means. Further, the bandwidth requirements of the environment combined with its real-time nature mean that it&#8217;s actually a very poor medium for delivering information, learning or social interaction online.</p>
<p style="text-align: left;">Contrast SL with Facebook (as an example of online interaction between people), which came out around the same time (2006-7).</p>
<p style="text-align: left;"><strong>5 reasons why Facebook is not like traditional education</strong></p>
<ul>
<li>It&#8217;s asynchronous &#8211; users can engage with it when they want to</li>
<li>It&#8217;s geographically all-encompassing &#8211; users can access it from anywhere, including mobile devices</li>
<li>Educational establishments don&#8217;t have to &#8216;build&#8217; communities or virtual presences &#8211; they build themselves from fragmented groups of users who find each other voluntarily</li>
<li>FB environments can have an unlimited number of users</li>
<li>It survives purely on the viral nature of content &#8211; <a href="http://en.wikipedia.org/wiki/Meme" target="_blank">memetic</a> communication. There are no rules of (social) engagement &#8211; ideas and relationships live or die based on their popularity</li>
</ul>
<p>It&#8217;s worth noting that points 1, 2 and perhaps 4 are also provided by VLEs.</p>
<p>And now let&#8217;s look at the democratic evidence. SL adoption rates (beyond &#8216;Try Me&#8217; experimenters) are small &#8211; see <a href="http://many.corante.com/archives/2006/12/12/second_life_what_are_the_real_numbers.php" target="_blank">this early article from 2006</a>. Contrast this with the <a href="http://www.istrategylabs.com/2009-facebook-demographics-and-statistics-report-276-growth-in-35-54-year-old-users/" target="_blank">growth of Facebook</a>. To compare stats -</p>
<ul>
<li>42,000 users are currently using SL as I write this, and 1.3 million users have used it during the last 60 days.</li>
<li>More than 120 million users log on to Facebook at least once each day.</li>
</ul>
<p>Of course, SL &amp; FB are very different tools &#8211; but I think they show an interesting contrast between the relative popularity of synchronous and asynchronous interaction.</p>
<p><img class="alignright" style="border: 1px solid black; float: right; margin-left: 10px; margin-right: 10px;" src="https://buffy.eecs.berkeley.edu/PHP/resabs/images/2007//101635-3.png" alt="Lecture" width="261" height="352" />IT colleagues often get very excited about the idea of webcasting a lecture, but I can&#8217;t see the point of going through all that hassle &#8211; the balance between technical setup and user benefit isn&#8217;t right. If you&#8217;re going to arrange for lots of people to be in the same virtual &#8216;place&#8217; simultaneously, you&#8217;re giving participants a slightly poorer (and often technically underwhelming) version of a real life lecture. You&#8217;ve saved them some travel, but beyond the environmental advantage of reducing travel, you haven&#8217;t really enhanced learning. Webcast a lecture and people can access it once. Record it and post it online and people can access it forever.</p>
<p>I hope this blog entry demonstrates that despite my often breathless evangelism for e-learning and all things Web 2.0, the SL example shows that just because something is online, it&#8217;s not necessarily a better tool than its traditional equivalent. When I teach rock bands about arranging, we work &#8216;live&#8217; with guitars and drum kits &#8211; because they&#8217;re the most efficient tools for the job. Even the live lecture/seminar still has a place, despite its limitations as a method of information exchange, discussion and enquiry. But if the lecture has a part to play in 21st century learning, so does the blog, wiki, BBS and email exchange. And these asynchronous methods provide positive advantages for the learner, precisely because they can be accessed at the user&#8217;s convenience.</p>
<p>And that, really, is my (e-learning) point &#8211; what web users seem to want is asynchronous interaction. When we build e-learning objects we need to empower students by giving them access to learning when the tutor is not online. And this means generating great content, and ensuring people can build online communities around that content &#8211; and around each other.</p>
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		<item>
		<title>How can VLEs survive?</title>
		<link>http://bathspaweb2.edublogs.org/2009/07/03/how-can-vles-survive/</link>
		<comments>http://bathspaweb2.edublogs.org/2009/07/03/how-can-vles-survive/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 08:54:51 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[Web 2.0 issues]]></category>
		<category><![CDATA[teaching and learning]]></category>
		<category><![CDATA[blackboard]]></category>
		<category><![CDATA[jim groom]]></category>
		<category><![CDATA[LMS]]></category>
		<category><![CDATA[Megan Poore]]></category>
		<category><![CDATA[VLE]]></category>

		<guid isPermaLink="false">http://bathspaweb2.edublogs.org/?p=25</guid>
		<description><![CDATA[I&#8217;m grateful to Megan Poore (online learning consultant to various Australian Universities) for this and other links. Here&#8217;s a link to her excellent tumblr blog &#8211; http://meganpoore.tumblr.com/. Being a much more concise thinker than I, Megan tends toward microblogging rather than the swathes of prose I tend to spout on this site.
The man in the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" style="float: right; margin-left: 10px; margin-right: 10px;" src="http://www.textually.org/textually/archives/images/set3/australia_kangaroo.jpg" alt="I hope Megan will forgive me for using such a cultural stereotype as an illustrative image. It is a beautiful picture, though..." width="223" height="200" />I&#8217;m grateful to <a href="http://www.meganpoore.com/" target="_blank">Megan Poore</a> (online learning consultant to various Australian Universities) for this and other links. Here&#8217;s a link to her excellent tumblr blog &#8211; <a title="Megan" href="http://meganpoore.tumblr.com/" target="_blank">http://meganpoore.tumblr.com/</a>. Being a much more concise thinker than I, Megan tends toward microblogging rather than the swathes of prose I tend to spout on this site.</p>
<p>The man in the video  (Jim Groom, University of Mary Washington) is, believe it or not, sponsored by BlackBoard. And even he suggests that the VLE (or the &#8216;LMS&#8217; as the rest of the world calls it) can&#8217;t compete with open-source or other free tools. His prediction BTW is that Google are most likely to come up with the ubiquitous solution for online learning.</p>
<p>VLEs serve certain administrative functions well &#8211; particularly sensitive central services like assessment, where identity, authenticity, privacy, Intellectual Property and submission timeframe are crucial in order to achieve fairness. But I&#8217;m not so sure that a VLE is the best tool in providing <em>learning</em> &#8211; the interface may be (by necessity of technical implementation) just too clunky compared to free web tools, many of which have $millions spent on R&amp;D.</p>
<p>Perhaps there&#8217;s a continuum of control that looks something like this.</p>
<p>Centralised account admin &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;- User-based account admin</p>
<p>Authenticated &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212; Unprotected</p>
<p>Closed VLEs &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211; open websites</p>
<p>Then perhaps there&#8217;s a continuum than comes out of these</p>
<p>Centralised admin &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-user customisation</p>
<p>And, to extrapolate further, perhaps this leads us to a straightforward choice</p>
<p>University-administrated online learning &#8212;&#8212;&#8212;- teacher and learner-controlled online learning</p>
<p>Does this equate to a darker, more controversial choice, where centralised University admin systems actually mitigate against optimum online learning? If so that&#8217;s a powerful ironic tension between the raison d&#8217;etre of a University &#8211; to create learning &#8211; and the current methods of delivering it online.<br />
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		<item>
		<title>The machine is Us/ing Us</title>
		<link>http://bathspaweb2.edublogs.org/2009/06/26/the-machine-is-using-us/</link>
		<comments>http://bathspaweb2.edublogs.org/2009/06/26/the-machine-is-using-us/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 11:49:35 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[Web 2.0 issues]]></category>

		<guid isPermaLink="false">http://bathspaweb2.edublogs.org/?p=24</guid>
		<description><![CDATA[This originally appeared in 2007, but just in case readers of this blog didn&#8217;t see it at the time (or if you&#8217;re new to this stuff generally) the following video provides food for thought about where Web 2.0 might lead us societally. It gets ever so slightly techy in the middle, but stick with it. [...]]]></description>
			<content:encoded><![CDATA[<p>This originally appeared in 2007, but just in case readers of this blog didn&#8217;t see it at the time (or if you&#8217;re new to this stuff generally) the following video provides food for thought about where Web 2.0 might lead us societally. It gets ever so slightly techy in the middle, but stick with it. It ends with love.<br />
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		</item>
		<item>
		<title>Copyrights and wrongs</title>
		<link>http://bathspaweb2.edublogs.org/2009/06/14/copyrights-and-wrongs/</link>
		<comments>http://bathspaweb2.edublogs.org/2009/06/14/copyrights-and-wrongs/#comments</comments>
		<pubDate>Sun, 14 Jun 2009 15:08:41 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[Web 2.0 issues]]></category>
		<category><![CDATA[teaching and learning]]></category>
		<category><![CDATA[athens]]></category>
		<category><![CDATA[boston]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[jstor]]></category>
		<category><![CDATA[martin weller]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://bathspaweb2.edublogs.org/?p=22</guid>
		<description><![CDATA[It&#8217;s not all good news. Some of the principles I&#8217;ve been discussing on this blog &#8211; notably the advantages of publishing research freely on the Internet &#8211; bring with them two attendant &#8216;issues&#8217; (I used to refer to these as &#8216;problems&#8217; but then I became a manager, and all &#8216;problems&#8217; became either &#8216;issues&#8217; or &#8216;challenges&#8217; [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" style="border: 1px solid black; float: right; margin-left: 10px; margin-right: 10px;" src="http://www.janeausten.co.uk/graphics/handpen.jpg" alt="Pen" width="280" height="166" />It&#8217;s not all good news. Some of the principles I&#8217;ve been discussing on this blog &#8211; notably the advantages of publishing research freely on the Internet &#8211; bring with them two attendant &#8216;issues&#8217; (I used to refer to these as &#8216;problems&#8217; but then I became a manager, and all &#8216;problems&#8217; became either &#8216;issues&#8217; or &#8216;challenges&#8217; <img src='http://bathspaweb2.edublogs.org/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> . They are &#8211; Data Protection and copyright.</p>
<p>Data Protection is, basically, the right for individuals to see, and to some extent control, personal information about them that is stored on computers. The <a title="DPA wiki" href="http://en.wikipedia.org/wiki/Data_Protection_Act_1998#Personal_data" target="_blank">Data Protection Act 1998</a> means that identifying individuals online without their knowledge or consent, while not always strictly illegal, can cause potential problems for bloggers/researchers/teachers using Web 2.0 tools &#8211; especially when you get into &#8216;privacy-light&#8217; web applications like Facebook. You&#8217;ll note that where I&#8217;ve posted photos of students at work on our <a href="http://www.bathspampa.com">School website</a> they are not identified by name, or when they are (e.g. in a pop video) this personal identification has been set up by the student themselves. This is one reason (the other being convenience) why we use embedded YouTube code with video-based student work (i.e. use <a href="http://www.youtube.com/watch?v=9DWTF7MJ6H4" target="_blank">YouTube playlists</a> to find where the student has posted their own work, and effectively link to it &#8211; avoiding any issues of content ownership or DPA). If the student graduates and decides for whatever reason that they don&#8217;t want their pop video online, they can just take it off YouTube and it will disappear from the School site (this feature was, of course, unavailable to <a href="http://www.youtube.com/watch?v=3VN_6hF1eFk&amp;feature=related" target="_blank">Ricky Gervais in 1983</a>).</p>
<p><img class="alignleft" style="float: left; margin-left: 10px; margin-right: 10px;" src="http://personalinjurylawyerfinder.net/wp-content/uploads/2009/02/lawyer.jpg" alt="Scales of justice" width="204" height="135" />The other big issue/problem/challenge/hurdle is copyright. Researchers often own their own copyright on their work (perhaps &#8211; though this is open to question depending on the individual&#8217;s employment contract with their home University), and are free to publish it online (although technically teachers often can&#8217;t &#8211; in most cases their teaching materials are the Intellectual Property of the employer). So before you post anything online you have to know who owns it in the first place (disclaimer &#8211; I have a decent working knowledge of this area as a composer and writer, and a teacher of copyright relating to musicians, but I am by no means an expert). As my own lawyer says, Intellectual Property Rights are only properly relevant when there&#8217;s money to be made &#8211; and even then, they can only be enforced by the courts. And given that a great deal of research (in the arts/humanities particularly) is highly specialised, few researchers are ever going to make megabucks out of their work in terms of publisher royalties &#8211; the sales are too few in number. Publishers make money, of course, out of Universities&#8217; subscriptions to their academic journals, which is one reason why it&#8217;s so difficult to find a lot of academic articles online unless you subscribe to a service like <a title="http://www.jstor.org/" href="http://www.jstor.org/" target="_blank">JSTOR</a>. It took me a good couple of hours to unearth a research article the other day using Athens/JSTOR (it was so much hassle that it would <em>almost</em> have been easier to <em>go to the library</em>).</p>
<p><img class="alignright" style="float: right; margin-left: 10px; margin-right: 10px;" src="http://www.gsm-supplier.com/images/unlocked%20logo.jpg" alt="Padlock" width="229" height="264" />So assuming you&#8217;ve figured out who owns whatever you&#8217;re posting online, you run into the problem of quality. Who says that a blog/site is any good? In the old days it was easy &#8211; peer review was applied by publishers. Now that anyone can post random unresearched opinions online (as in this blog) it&#8217;s very difficult for the concept of peer review to apply. But it <em>must</em> be possible; the difference between web and print as text media is that print distribution costs money (and therefore a profit-making entity called a publisher), so surely we must be able to find a better differentiator than this?!. I admire the approach of <a title="Radical Musicology" href="http://www.radical-musicology.org.uk/" target="_blank">Radical Musicology</a>, which publishes all the work freely online. Given that most academics are not funded through publishing royalties to any great extent, shouldn&#8217;t all journals be openly available?</p>
<p>If I&#8217;m being naiive with these &#8216;open source&#8217; principles as applied to research, then this may be technically and legally true in the current climate, but I&#8217;m in esteemed company. Cornell University recently <a title="Cornell press release" href="http://news.library.cornell.edu/com/news/PressReleases/Cornell-University-Library-Removes-All-Restrictions-on-Use-of-Public-Domain-Reproductions.cfm" target="_blank">lifted its restrictions</a> of reproduction of its public domain works. UCL now <a title="UCL press story" href="http://www.timeshighereducation.co.uk/story.asp?sectioncode=26&amp;storycode=406832" target="_blank">requires all its researchers</a> to publish to an open-access online repository. And scholarly publishers in the USA are seriously miffed about the <a title="THE article" href="http://www.timeshighereducation.co.uk/story.asp?sectioncode=26&amp;storycode=405639" target="_blank">University of Boston&#8217;s decision</a> to publish all of its academics&#8217; research online &#8211; although inevitably this has triggered the same peer-review quality debate outlined above.</p>
<p><img class="alignright" style="margin-left: 10px; margin-right: 10px; float: right;" src="http://mediamemo.allthingsd.com/files/2009/01/itunes-logo.png" alt="Logo" width="210" height="210" />The recent attempts by the music industry to enforce copyright control (e.g. the <a title="YouTube article" href="http://musicindustryblog.wordpress.com/2009/03/09/why-its-in-everyones-interest-to-get-music-videos-back-on-youtube-in-the-uk/" target="_blank">YouTube/PRS collision</a>, which Google is effectively going to win, and the <a title="Times article" href="http://technology.timesonline.co.uk/tol/news/tech_and_web/article5461500.ece" target="_blank">removal of DRM on iTunes</a>) demonstrate that it is impossible to enforce electronic restrictions when there is huge demand for online content. Indeed, throughout human history we&#8217;ve proved to ourselves &#8211; politically, economically, and <em>especially</em> with access to knowledge – that a minority can&#8217;t enforce control against the majority interest (for very long). And the demand for open access to online academic materials is certainly there. Every academic has had to tell students that Wikipedia is not a primary source, and many assessors apply penalties for citing it. But perhaps the cultural expectation of the student (or of any &#8216;<a title="Prensky post" href="http://bathspaweb2.edublogs.org/2009/02/28/immigrants/" target="_blank">digital native</a>&#8216;) is to be able to find <em>anything</em> online – if they don&#8217;t get instant gratification they won&#8217;t go to a library. And if Wikipedia is all students can find via a Google search, they will cite it. So, if we as academics and researchers make more in-depth content available <em>without</em> the requirement for secure e-portals like <a title="Athens" href="http://www.athens.ac.uk/" target="_blank">Athens</a>, we&#8217;ll be spreading the knowledge we generate as effectively as possible&#8230;</p>
<p>&#8230;which is kind of what the job&#8217;s all about.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<blockquote><p>Note &#8211; if you&#8217;re interested in the issues behind this debate, read Martin Weller&#8217;s excellent &#8216;Ed Techie&#8217; blog &#8211; particularly <a title="Copyright warriors" href="http://nogoodreason.typepad.co.uk/no_good_reason/2009/03/universities-as-copyright-warriors.html" target="_blank">this entry about copyright</a>, including the <a href="http://www.ted.com/talks/view/id/187" target="_blank">Larry Lessig TED lecture</a> (which I&#8217;ve embedded below). Martin&#8217;s a Professor of Educational Technology at the Open University in the UK.</p></blockquote>
<p style="text-align: center;">
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		<title>Hidden gems</title>
		<link>http://bathspaweb2.edublogs.org/2009/03/08/hidden-gems/</link>
		<comments>http://bathspaweb2.edublogs.org/2009/03/08/hidden-gems/#comments</comments>
		<pubDate>Sun, 08 Mar 2009 15:58:15 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[Web 2.0 issues]]></category>
		<category><![CDATA[teaching and learning]]></category>
		<category><![CDATA[bath spa university]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[gatekeepers]]></category>
		<category><![CDATA[gems]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[recruitment]]></category>

		<guid isPermaLink="false">http://bathspaweb2.edublogs.org/?p=20</guid>
		<description><![CDATA[What makes a good learning experience? I&#8217;d say it all starts with people &#8211; the right student on the right course, working with the right tutor, where both parties have enough prior learning for the intellectual/skills transaction to be mutually useful. One of my favourite quotations (frustratingly unavailable on the Internet because it appeared only [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" style="border: 1px solid black; float: right; margin-left: 10px; margin-right: 10px;" src="http://activerain.com/image_store/uploads/3/9/4/1/2/ar120269018521493.jpg" alt="Gems" width="201" height="151" />What makes a good learning experience? I&#8217;d say it all starts with people &#8211; the right student on the right course, working with the right tutor, where both parties have enough prior learning for the intellectual/skills transaction to be mutually useful. One of my favourite quotations (frustratingly unavailable on the Internet because it appeared only once in a National Teaching Fellowship print pamphlet editorial in 2005/6) was by <a title="Ramsden" href="http://www.heacademy.ac.uk/contacts/detail/paulramsden">Paul Ramsden</a>, chief executive of the Higher Education Academy (and a <a title="Ramsden blog" href="http://paulramsden.blogspot.com/">blogger</a>!).</p>
<blockquote>
<p style="text-align: left;">Higher education is essentially a conversation &#8211; between more and less qualified learners.<br />
<a title="Ramsden" href="http://www.heacademy.ac.uk/contacts/detail/paulramsden">Paul Ramsden</a>, 2006</p>
</blockquote>
<p style="text-align: left;">
<p>It follows, then, that (assuming a talented and knowledgeable/qualified staff team), getting the right students is key. If we have an over-subscribed course, with a surplus of applicants, our admissions process can be selective based on each applicant&#8217;s ability to benefit and thrive on that particular course. If we don&#8217;t have that surplus (i.e. if we&#8217;re merely &#8216;recruiting&#8217; rather than &#8217;selecting&#8217;) then we may be forced into selecting the &#8216;wrong&#8217; students, leading to a potential mismatch of curriculum, staff and students, and ultimately a weaker course. So that initial pool of applicants has to be substantially larger than the course places available, or we&#8217;re compromising the eventual student learning experience.</p>
<p>If you agree with my logic so far, you&#8217;ll also agree that it&#8217;s in everyone&#8217;s interest for that applicant pool to be as large as possible. And the tool we use to achieve this is, of course, marketing. Not just &#8216;promotion&#8217;, because marketing can include tangibles like <a title="BSU RAE" href="http://www.guardian.co.uk/education/table/2008/dec/18/rae-bath-spa-university1" target="_blank">RAE</a> or <a title="NSS" href="http://www.unistats.com/searchResults.do;jsessionid=0D839430C50042F046DA264297F43461.worker1?t=20121108014735664&amp;pname=subjectsearchresults&amp;level3Subjects=L.%AC10000571%ACnovalue%ACnovalue%AC260%AC66%AC84%ACYes" target="_blank">NSS</a> results, and these are part of building a reputation, which also counts for a lot among applicants, schools/colleges and parents. But promotion &#8211; providing interesting and exciting information about our courses, campus, staff and students &#8211; is certainly a large part of the chain of events that leads to a happy and successful on-programme student. My implication here is that marketing and promotion are, at one remove, a part of the student experience.</p>
<p>Studies (including our own) have shown that potential students looking for a course have three tiers of influence on their decision to apply for HE. They are, in order of effectiveness, open days, web searches, and printed prospectuses. Let&#8217;s discount open days (because these applicants are already interested in us; once a student has arrived at the campus they are likely to know a lot about the course/institution anyway). So the single most effective method for getting <em>new</em> students interested in our courses is the Internet.</p>
<p><strong>The secret of excellence</strong></p>
<p><img class="alignright" style="border: 1px solid black; float: right; margin-left: 10px; margin-right: 10px;" src="http://www.educationuk.org/pls/hot_bc/obj_pls_image?p_img_id=9675" alt="FEC" width="271" height="182" /></p>
<p>Now to the anecdote. I met some visitors last week from a Further Education College, for some preliminary discussions around whether we might be able to run some courses together at some point in the future. We talked at length around their current FE provision (in Performing Arts), and the story was exceptional &#8211; partnerships with theatres, excellent student placements, European tours, high retention, and some advanced curriculum content that you might expect to find at HE (<a title="FHEQ" href="http://www.qaa.ac.uk/academicinfrastructure/fheq/EWNI/default.asp#framework">FHEQ</a>) level 5, let alone at <a title="NQF pdf download" href="http://www.qca.org.uk/libraryAssets/media/qca-06-2298-nqf-web.pdf" target="_blank">NQF</a> level 3. The course was run by talented and charismatic staff with extensive experience as educators and practitioners.</p>
<p>The week before, in advance of our meeting, I Googled the course name, the college itself, and the names of the college staff who were to attend the meeting. The only thing I could find was a course page with three or four paragraphs of text, no images, no hyperlinks, and no reference to the estimable staff, industry partners or student performances associated with the course. In my case, this was not a problem &#8211; I met the staff and they filled me in on all this excellent activity (but they had it all to prove, considering my first impression of the course was actually fairly negative due to its poor web content). Now imagine I was an applicant, choosing between courses at different institutions. I might not even have applied. Drab, terse and pictureless prose is always going to lose out to dynamic, attractive and vibrant pages with links to projects, staff and student work. Truly, <a title="Content is King - wikipedia" href="http://en.wikipedia.org/wiki/Web_content#Content_is_king">content is king</a>.</p>
<p><strong>The gatekeepers</strong></p>
<p>Ask any HE or FE course leader why their web pages are unrepresentative of the quality of their curriculum or student/staff work, and you hear something like &#8220;that&#8217;s dealt with by the marketing/web people&#8221;, or perhaps &#8220;we&#8217;re trying to fix this, but the text has to be approved by marketing/committee/webmaster&#8221;. So we have a situation where people with an exciting story to tell (a story that would eventually directly benefit the student experience through solid recruitment) are not being heard.</p>
<p><img class="alignright" style="float: right;" src="http://3.bp.blogspot.com/_RwUtcBw7zvA/R7rzcoDUyyI/AAAAAAAABAE/Ws9R1FR6lJk/S1600-R/bunch%2Bof%2Bkeys.jpg" alt="Keys" width="210" height="110" />I think there are two reasons for this &#8211; a &#8216;gatekeeping&#8217; mentality on the part of institutions, and a lack of tech knowledge on the part of some academics. The latter solves itself &#8211; (some of) those academics simply vote with their feet/mice and set up Facebook accounts, blogs and so on, but these are inevitably and rightly designed for on-programme students, rather than with recruitment in mind. And anyway, academics who are not engaging with these communication tools will eventually die out &#8211; in the literal sense &#8211; as a new generation of web-literate &#8216;natives&#8217; become HE teachers.</p>
<p>The &#8216;gatekeeping&#8217; issue reflects a one-to-many communication method that predates the web by more than a hundred years &#8211; that the institution &#8216;publishes&#8217; online in much the same way it would print a prospectus &#8211; a single, annual &#8216;print run&#8217; which is then set in stone until the following year&#8217;s recruitment cycle. This 365-day cycle is in sharp contrast to the way the web works &#8211; where pages and content is fluid and in a permanent cycle of change/development. JISC themselves have identified (in their <a title="Web 2.0 JISC" href="http://www.jisc.ac.uk/whatwedo/services/techwatch/reports/horizonscanning/hs0701.aspx">Web 2.0 report</a>) the average life of a web page to be between 44 and 75 days. I&#8217;ll post more on the JISC report soon, but for now you&#8217;ll find it in &#8216;links&#8217; on the right hand side of this page.</p>
<p>If you limit the online communication (e.g. on the institutional website) centrally to a small handful of individuals (I call this the &#8216;print publishing&#8217; website model), you achieve the following advantages for your pages;</p>
<ul>
<li>maximum level of editorial control</li>
<li>accurate course pages (in terms of module content, admissions criteria etc)</li>
<li>technically correct and standards-compliant pages</li>
</ul>
<p>But there are attendant disadvantages;</p>
<ul>
<li>less content (a small number of gatekeepers have to do everything)</li>
<li>less relevant content (those gatekeepers don&#8217;t have the on-the-ground knowledge)</li>
<li>less up-to-date content (gatekeepers haven&#8217;t got time to update every page)</li>
</ul>
<p>If you allow a free multi-user environment (let&#8217;s say where every member of a course team could update their own pages at any time), you achieve new advantages;</p>
<ul>
<li>maximum relevance of content (the content comes from those with the most knowledge)</li>
<li>more content (the workload is shared)</li>
<li> more frequently updated content (the information is more up to date)</li>
</ul>
<p>To achieve these advantages without descending into free-for-all chaos, some user management would be necessary, and this in itself is time-consuming. But a lot of this workload can be thrown back to the user &#8211; self-regulated password systems and levels of privs negotiated by line managers, not by &#8216;the IT department&#8217;.</p>
<p><img class="alignright" style="border: 1px solid black; float: right; margin-left: 10px; margin-right: 10px;" src="http://www.bathspampa.com/artisan/images/dscf0035.jpg" alt="Actors" width="235" height="177" />Our own <a title="Bath Spa MPA" href="http://bathspampa.com/">School website</a> puts this philosophy into practice. 45 staff each have their own login, and all can upload student work, change course pages, add links to projects and so on, all driven by a simple browser-based <a title="CMS wikipedia" href="http://en.wikipedia.org/wiki/Content_management_system">content management system</a>. Does this seem like a recipe for online chaos and contradictory &#8216;message&#8217; to the world? It seems not. Since 2007, no-one has ever sabotaged a page or posted anything which is out of line with institutional or school strategy. Why? For the same reasons we don&#8217;t trash each other&#8217;s offices or turn up late for lectures and open days &#8211; because we&#8217;re professionals with respect for our institution and for each other.</p>
<p>Using this &#8216;wiki&#8217; method of user administration, we have gradually built an <a title="Student work" href="http://bathspampa.com/student-work.php">archive of student work</a>, which says more about our courses than any amount of prospectus blurb ever could. Our graduate stories (many of which we discover through Facebook) can be turned into news items quickly and efficiently, and our <a title="Grad stories" href="http://bathspampa.com/view-course.php?location=%2Fcourses%2Fcourse7&amp;page=page7">course pages</a> benefit in similar ways. It&#8217;s not the best-looking website in the world (although it is fully standards-compliant) because it&#8217;s content-driven, not design driven, but it does have the advantage of being much richer than any centralised solution.</p>
<p>And that&#8217;s where Web 2.0 comes in. An academic School doesn&#8217;t operate as one monolithic &#8216;course&#8217; &#8211; it&#8217;s a community of lots of talented staff and students putting their passions into practice via a plethora of courses, modules, taught sessions, research projects and performances. So its web presence fragments into semi-formal and informal <a title="Student group" href="http://www.new.facebook.com/group.php?gid=29425517967&amp;ref=ts">Facebook pages</a>, <a title="Student blog" href="http://rbd-videomedia.blogspot.com/">student blogs</a>, <a title="BBS" href="http://www.thestudentroom.co.uk/showthread.php?t=824428">applicant BBS posts</a>, VLE pages, <a title="Text Scores project" href="http://www.textscores.co.uk/about.htm">research project pages</a>, <a title="FlickR broadcast media" href="http://www.flickr.com/groups/952364@N25/">FlickR/Picasa photo archives</a>, and <a title="Liam Tate" href="http://www.liamtate.co.uk/">personal student websites</a>. (You&#8217;ll note that I didn&#8217;t post a link to the VLE pages. That&#8217;s because you can&#8217;t see them, because they&#8217;re only available to people registered on that module). It&#8217;s never going to be possible to collect all these links completely &#8211; the web just moves too fast (Bath Spa&#8217;s web team manfully tried, but take a <a title="Users" href="http://users.bathspa.ac.uk/">look at the attempt</a> and see how many broken links you find &#8211; not surprising given the lifespan of a typical web page).</p>
<p>It&#8217;s all beautiful and mercurial chaos &#8211; you can&#8217;t control it, only observe it and join in. Like the world. And just as in the world, humans achieve greatness through working collectively.</p>
<p>Gatekeepers &#8211; you&#8217;ve lost your keys. But you can still join the team.</p>
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